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Industries we serve

Potomac advises founder-led businesses across industries where consolidation is reshaping the market. The depth of our specialization varies by vertical. The discipline of our process does not.

Two men sit on high stools in conversation at a public event; one gestures while speaking, the other listens. People and cameras are visible in the background, and bright lights illuminate the scene.

who we serve

Founder-led businesses. Service-based industries.

Potomac built its reputation as the dominant sell-side advisor in residential and commercial service businesses. Today we advise across that specialty and a set of adjacent industries where consolidation is creating similar opportunities.

all industries

Industries we work across

Every industry has its own buyer dynamics, valuation drivers, and consolidation patterns. The descriptions below indicate where Potomac leads the market and where we’re actively building. Find the vertical closest to your business to go deeper.

  • Residential Services

    Route-based, recurring-revenue service businesses are the foundation of the firm. Potomac advises on more sell-side transactions in this category than any other firm in the world, across pest control, HVAC, lawn care, fire and safety, propane, and access control. Pest control, HVAC and plumbing, lawn and landscape, fire and safety, and propane are five distinct industries on the surface. Underneath,…

  • Business & Professional Services

    Founder-led firms in accounting, bookkeeping, insurance, staffing, business process outsourcing, and adjacent professional services. Recurring revenue and active consolidation make these markets attractive to disciplined buyers. Professional services firms share the structural traits that have defined Potomac’s specialty for twenty years: recurring or contractual revenue, fragmented competitive landscapes, and active consolidation by buyers who know exactly what they’re paying for.…

  • Healthcare Services

    Founder-led healthcare service businesses in dental, veterinary, behavioral health, home health, dermatology, and adjacent multi-location and route-based platforms. Recurring patient demand and active consolidation define the market. Healthcare services share the structural traits that have defined Potomac’s specialty for twenty years: recurring or contractual revenue, fragmented landscapes, multi-location or route-based delivery models, and active consolidation by buyers who know exactly…

  • Technology & Software

    Founder-led software and tech-enabled service businesses where product differentiation, recurring revenue, and strategic fit drive premium outcomes. Potomac brings the analytical framework of a bulge-bracket tech bank to the founder mid-market. Founder-led technology businesses face a structural gap in the M&A market. Bulge-bracket banks chase the largest transactions. Specialist tech-only boutiques crowd the same set of buyers. The founder running…

  • Education & Training

    Multi-location and recurring-revenue education and training platforms. Tutoring and learning centers, childcare, career and skills training, and corporate training services. Where consolidation is active. Founder-led firms across multi-location and recurring-revenue education and training platforms, where active consolidation is reshaping each category. Childcare and Early Childhood Tutoring and Learning Centers Career and Skills Training Corporate Training and L&D Services Test Prep…

  • Consumer Health & Wellness Services

    Multi-location and recurring-revenue consumer health and wellness service platforms. Med spas, fitness, aesthetic services, recurring wellness, and adjacent multi-location consumer health businesses are where consolidation is reshaping the market. Consumer health and wellness service businesses share the structural traits that have defined Potomac’s specialty for twenty years: recurring or membership revenue, fragmented landscapes, multi-location operating models, and active consolidation by…

transactions

Recent transactions

A selection of recent sell-side engagements across the verticals Potomac advises in. Each one is shaped by disciplined process, real competition, and senior judgment.

The Potomac Company Advises Atlus Pest Solutions in Sale to Lookout Pest Control

Advised
Atlus Pest Solutions, Inc.

Pest Control

Acquired by

Lookout Pest Control, LLC

The Potomac Company advised  Atlus Pest Solutions, Inc. as exclusive financial advisor on its acquisition by Lookout Pest Control, LLC. The transaction brings together two pest management businesses focused on providing reliable service to residential and commercial customers. Founded in…

The Potomac Company Represents Golden Circle Exterminators in Acquisition by Northwest Exterminating

Advised
Golden Circle Exterminators, Inc.

Pest Control

Acquired by

Northwest Exterminating

The Potomac Company represented Golden Circle Exterminators, Inc. as its exclusive financial advisor in its acquisition by Northwest Exterminating Co., LLC, a division of Rollins, Inc. (NYSE: ROL). Founded in 1974, Golden Circle Exterminators is a second-generation, family-owned business serving…

Rollins Acquires Saela Pest Control

Advised
Saela Pest Control

Business & Professional Services

Acquired by Rollins

Rollins

The Potomac Company is pleased to announce the acquisition of its client, Saela Pest Control, by Rollins, Inc., marking a significant milestone in the pest control industry. This transaction strengthens Rollins’ market position by expanding its reach across Colorado, Idaho,…

The Potomac Company Pairs Dowell Pest Control with Tyro Group in Key Regional Acquisition

Advised
Dowell Pest Control, LLC

Pest Control

Acquired by

Tyro Group USA Inc.

The Potomac Company served as exclusive sell-side advisor to Dowell Pest Control, LLC in its acquisition by Tyro Group USA Inc. The transaction represents Tyro Group’s third U.S. acquisition as it continues to build out its Texas market presence.  Tracing…

The Potomac Company Advises Environmental Pest Management on Its Sale to Anticimex

Advised
Environmental Pest Management LLC

Pest Control

Acquired by

Anticimex

The Potomac Company served as exclusive financial advisor to Environmental Pest Management LLC (“EPM”), a Columbus-based pest management company, in its sale to Anticimex. Founded in 2003, EPM grew under the Carpenter family’s ownership into a business serving multifamily properties…

Greenix Pest Control Acquires ProActive Pest Management

Advised
ProActive Pest Management

Pest Control

Acquired by

Greenix

The Potomac Company is pleased to announce the acquisition of its client, ProActive Pest Management, by Greenix Pest Control. This strategic move strengthens Greenix’s footprint in the Midwest, reinforcing its commitment to delivering top-tier pest control services to its residential…

Questions we hear most

What founders ask in the first call, and how we answer them.

20+ years of experience in helping founders keep leverage through the deal’s most crucial moments.