Global M&A Advisor to the Residential, Commercial, & Business Services Industries
Digital Marketing Strategies for Fire Protection Businesses with Mat Rogers and Paul Giannamore
“Boost your fire protection business with effective digital marketing strategies! 🚀 In this interview, Paul Giannamore sits down with Mat Rogers, COO of Lizard Marketing, to explore how fire protection businesses can enhance their online presence and attract more clients. From the importance of SEO and content creation to leveraging AI and contact marketing, Mat…
From 5 to 12x EBITDA: The Impact of Expert M&A Representation
Are you leaving millions on the table? Paul Giannamore shares a compelling case study of a fire protection company owner who nearly accepted a lowball offer from private equity buyers. With Potomac’s guidance, the deal’s value doubled—shifting from 4–6x to 10–12x EBITDA. Understand why engaging experienced advisors is critical for maximizing your exit.
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“I was in the ICU with Covid when the bids started coming in. When I told Franco I was very sick, he told me to focus on getting better, and he would take care of everything. He did exactly that!”
Tony Tudino
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