Global M&A Advisor to the Residential, Commercial, & Business Services Industries

Scaling Up Smart: Perspectives on Market Strategy and Growth

Paul Giannamore: “Don’t think about revenue. Just think about what is going to contribute to your business on a cashflow basis and turn down things that are not profitable on a net present value perspective. This is very easy math to do and it’s stuff people don’t want to think about.”

In this high-energy discussion, Paul Giannamore, Nick Bartolo, Jonathan Pototschnik, and Jonas Olson share their perspectives on scaling service businesses in the pest control industry. The conversation digs into the debate between focusing on dense market saturation versus expanding into new geographies. Jonas Olson, who rose through Jonathan Pototschnik’s coaching program, shares his growth journey from a small business in Wisconsin to leading Turf Badger – Appleton. Learn key lessons on managing growth, navigating private equity, and building a resilient business. Recorded at Pest World 2024 in Denver, CO.

What You’ll Learn:

  • The benefits of targeting market density versus geographic expansion.
  • How service specialization impacts business valuation.
  • Insights from Jonas Olson on leveraging mentorship to grow a successful company.
  • Private equity’s perspective on acquisitions in the service industry.

About the Hosts and Guests:

Paul Giannamore: Managing Director of The Potomac Company, Paul is a renowned Mergers and Acquisitions sell-side advisor with extensive experience in the service industry. He is known for his expertise in navigating complex transactions and maximizing value for business owners.

Nick Bartolo: Founder and Managing Partner of Essential Partners. He specializes in guiding business owners through the complexities of tax planning, helping them optimize their financial strategies and maximize gains following a business sale.

Jonathan Pototschnik is a serial entrepreneur and co-founder of Service Autopilot. With a background in technology and hands-on experience in service businesses, Jonathan has built and scaled multiple successful companies. He is also passionate about coaching other entrepreneurs to achieve their business goals.


Jonas Olson: CEO of Turf Badger – Appleton and host of the Pest Control Millionaire podcast. Jonas leveraged Jonathan’s growth program to expand his small lawn business into a thriving multi-branch pest control company.