Ever wonder how to make pest control exciting? This conversation from Pest World 2024 in Denver, CO, has all the answers. First, Mat Rogers and I explore digital marketing, discussing everything from Google updates to mastering local SEO. Then, I step aside, and Mat continues the conversation with Cassie Krejci, diving into how storytelling and innovation are reshaping the pest control industry.
Cassie and Mat discuss why personalizing your brand isn’t just a nice touch—it’s essential for growth in today’s world. And trust me, when Cassie talks about pest control tech with the enthusiasm of someone describing their dream car, you know it’s worth listening.
About the Host:
Paul Giannamore
Managing Director of The Potomac Company, Paul is a renowned Mergers and Acquisitions sell-side advisor specializing in the pest control and route-based service industries. He provides strategic guidance to business owners, helping them navigate complex transactions, optimize value, and position themselves for long-term success.
About the Guests:
Mat Rogers
Chief Operating Officer of Lizard Marketing, specializing in digital strategies for service businesses. Mat is the guy you want when you need to turn clicks into customers.
Cassie Krejci
Head of Science and Innovation for Rentokil Terminix. Cassie combines cutting-edge science with storytelling to connect with customers and show the real value of pest control.
Key Topics Covered:
- The importance of humanizing your brand in pest control
- How Google’s updates are reshaping digital marketing strategies
- Innovation in pest control technology: behind the scenes at Rentokil Terminix
- Telling your brand story authentically to connect with customers
- Practical SEO tips for local businesses