Scaling service businesses, navigating private equity partnerships, and transitioning from working in the business to working on it—these were the key topics Brett and I explored at the NALP Elevate Conference 2024

Brett shared his journey from pest control to carving out a niche in bird control, along with the strategic decisions that fueled his success. This conversation is packed with actionable advice, a touch of humor, and the kind of practical insights that only come from years of experience. If you’re ready to take your business to the next level or want inspiration from a remarkable story, this episode is a must-watch.

Key Topics Covered:
Transitioning from law to the service industry: Lessons from Brett’s journey
Growing a family-owned business into a private equity-backed platform
The role of recurring revenue in driving business valuations
Innovative marketing strategies for pest control and bird control
Cross-selling opportunities for green industry companies
Lessons learned from working with private equity partners

About the Host:
Paul Giannamore: Managing Director of The Potomac Company, Paul is a renowned Mergers and Acquisitions sell-side advisor specializing in the pest control and route-based service industries. He provides strategic guidance to business owners, helping them navigate complex transactions, optimize value, and position themselves for long-term success.

About the Guest:
Brett Madden: President of AviAway Professional Bird Control Services, Brett is an accomplished executive with expertise in growing service businesses. With a background in law and business development, he has built AviAway into a multimillion-dollar leader in commercial bird control, driving growth through innovation, strategic branding, and operational excellence.