Kirk Crecco’s journey is anything but ordinary. From playing professional basketball in Europe to leading mergers and partnerships at SavATree, Kirk knows how to build teams that win—whether it’s on the hardwood or in the boardroom.
In this conversation, we dive into what it takes to scale a service business in a competitive industry. Kirk explains how to balance acquisitions with organic growth while keeping people at the heart of every decision. He also shares why success in business, much like basketball, often boils down to two things: finding the right teammates and executing the right play. Spoiler alert—there’s no trophy for overcomplicating things.
Recorded at NALP Elevate Conference 2024 in Charlotte, NC.

Key Topics Covered:
Transitioning from sports to business: Kirk’s career evolution
Strategies for scaling service businesses through M&A
The importance of aligning values in partnerships
How SavATree is building a “”house of brands””
Balancing organic growth and acquisitions

About the Host:
Paul Giannamore: Managing Director of The Potomac Company, Paul is a renowned Mergers and Acquisitions sell-side advisor specializing in the route-based service industries. He provides strategic guidance to business owners, helping them navigate complex transactions, optimize value, and position themselves for long-term success.

About the Guest: Kirk Crecco: As Senior Vice President of Mergers and Partnerships at SavATree, Kirk leads the company’s growth initiatives through strategic acquisitions and partnerships. With a background in private equity and investment banking, he brings a wealth of experience in scaling businesses and fostering entrepreneurial collaboration. His unique career path, which includes playing professional basketball in Europe, reflects his adaptability and leadership in diverse fields.