Marketing isn’t just about looking good—it’s about building real connections with customers. And if there’s anyone who understands that better than most, it’s Chad Diller. As the CEO of Landscape Leadership, Chad has spent years helping lawn care, landscaping, and tree service companies cut through the noise with marketing that actually works. In this episode, Chad and I dive deep into the real reasons some businesses struggle to generate leads while others dominate their market. We talk about why so many green industry businesses still get marketing wrong, how to craft messages that resonate, and why video is no longer optional in 2024.

Recorded at the NALP Elevate Conference 2024 in Charlotte, NC.

Key Topics Covered

• The power of storytelling and emotional connection in branding
• How to position your business as the top choice in your market
• The role of video marketing in 2024 and how businesses can leverage it

About the Host: Paul Giannamore: Managing Director of The Potomac Company, Paul is a renowned Mergers and Acquisitions sell-side advisor specializing in the route-based service industries. He provides strategic guidance to business owners, helping them navigate complex transactions, optimize value, and position themselves for long-term success.

About the Guest: Chad Diller: CEO of Landscape Leadership, Chad has spent over two decades helping green industry businesses grow through smart, strategic marketing. From managing multimillion-dollar marketing budgets to helping companies refine their brand messaging, Chad knows how to turn marketing from a cost into a powerful business growth engine.