In this Masterclass excerpt, Paul Giannamore explains why finding the right buyer isn’t about casting a wide net—it’s about aiming with precision.

Continuing the story of the $200M sale of Nomor AB, Paul highlights why successful M&A deals are hunted, not fished. He draws a sharp contrast between passive listing strategies and the proactive approach used by elite investment banks and private equity firms. From preemptive offers to buyer psychology, this moment underscores how deep preparation and strategic questioning uncover real value.

🔹 What’s the difference between a business broker and a sell-side advisor?
🔹 Why random interest ≠ strategic fit
🔹 How one overlooked buyer nearly hijacked the process
🔹 Why sellers must be active participants in their own financial outcome
🔹 What makes an acquirer able to pay a premium—and how to find them

This clip is essential for any business owner preparing for a sale or any advisor crafting a competitive M&A process.

Paul Giannamore is a leading expert in Sell-Side M&A, known for helping service business owners achieve premium exits through smart strategy, disciplined process, and honest communication.