Join us for the second episode of “The Marketing Mindset” on POTOMAC TV, where Paul Giannamore sits down once again with digital marketing expert Mat Rogers from Lizard Marketing. In this episode, Paul and Mat dive deeper into the intricacies of online marketing, making it accessible even for those who consider themselves beginners.

Key Topics Covered:

• Assessing Marketing Firms: Learn how to evaluate the capabilities of a digital marketing company and ensure you’re getting value for your investment.
• Lizard Marketing’s Services: Discover the full range of services offered by Lizard Marketing, from brand messaging to paid search and website optimization.
• Key Performance Indicators (KPIs): Understand the critical KPIs such as cost per lead, cost per sale, organic traffic growth, and conversion costs that indicate the effectiveness of your marketing efforts.
• SEO Strategies: Explore the importance of SEO and how targeted content creation can drive organic traffic to your website.
• Marketing Partnerships: Hear success stories of companies that have trusted Lizard Marketing with their digital marketing needs and reaped significant benefits.

Paul and Mat discuss common frustrations business owners face with online marketing, such as understanding what they’re paying for and whether they could manage their marketing more effectively themselves. Mat offers practical advice on the essential questions to ask a potential marketing partner and highlights the importance of a strong, collaborative relationship between your sales and marketing teams.

Whether you’re a business owner, marketing professional, or just looking to improve your understanding of digital marketing, this episode is packed with actionable insights and expert advice to help you make informed decisions and boost your marketing success.