In this episode of “The Marketing Mindset,” M&A advisor Paul Giannamore engages in a lively discussion with Mat Rogers (of Lizard Marketing) about the impact and potential of using TikTok and other social media platforms for marketing. They explore the importance of leveraging multiple content vehicles like YouTube, TikTok, and other social platforms to enhance brand visibility and consumer engagement. Mat emphasizes the significance of creating authentic, personalized content that resonates with the audience, avoiding the pitfalls of generic, carbon-copy material. He shares practical advice on optimizing content for search engines, connecting various digital marketing tools, and the power of consistent content creation. The conversation also touches on the role of SEO, paid search, and the importance of a cohesive digital marketing strategy that ties together all elements to maximize reach and effectiveness. Mat provides insights into the evolving landscape of digital marketing and encourages businesses to innovate and have fun with their branding efforts to stand out in a competitive market.