“Working with Potomac for us was amazing. They’re well connected, well respected, and they put out a quality product. I’m glad we went through the transaction the way we did with the buyer that we did. It all made sense.” – Ben Morgan

In this episode of The POTOMAC Experience, we sit down with Ben Morgan, CEO of Anthem Pest Control, as he takes us through his remarkable journey from Salt Lake City, Utah, to becoming a key player in the pest control industry based out of Atlanta, Georgia. Starting Anthem in 2017, Ben faced significant challenges right out of the gate, from a failed launch to questioning the entire endeavor. But perseverance paid off, leading to expansion across Dallas and Houston.

Ben shares the tough decision to liquidate part of his business and how partnering with Potomac facilitated a successful transaction that aligned perfectly with his vision for the company’s future. The choice to go with Aruza Pest Control, a buyer with a strong door-to-door presence, ensured his team’s well-being and the continuity of the business he built.

Tune in to hear Ben’s insights on growth, the intricacies of selling a business, and why having the right advisors can make all the difference. Whether you’re navigating your own business challenges or simply seeking inspiration, Ben Morgan’s story is a powerful testament to resilience and strategic foresight.