Global M&A Advisor to the Residential, Commercial, & Business Services Industries

From Bad Reviews to Brand Ambassadors: Handling Karens Like a Pro | Marketing for Pest Control

In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers explore the powerful role of trust and credibility in driving business success. Mat shares insider tips on how to leverage social proof and customer reviews to enhance your brand’s reputation and boost customer loyalty. With practical examples and real-world scenarios, they discuss how even the most challenging customer interactions can be turned into opportunities for growth.

This episode covers:

The importance of social proof in building consumer trust
Strategies for managing and responding to customer reviews
How to handle negative feedback and turn it into a positive outcome
The role of Net Promoter Scores (NPS) in measuring customer satisfaction
Practical tips for maintaining a strong brand reputation in challenging economic times

About the Hosts: Paul Giannamore: A seasoned Mergers and Acquisitions advisor with a deep understanding of the service industry, Paul specializes in business growth strategies and maximizing value through digital marketing.

Mat Rogers: CEO of Lizard Marketing and a digital marketing expert, Mat brings his firsthand experience in optimizing digital strategies for the service industry, with a focus on trust-building and credibility.

Join us for a compelling discussion filled with actionable insights and expert advice on how to effectively manage your brand’s reputation and turn reviews into a powerful marketing tool. Don’t forget to like, comment, and subscribe for more strategic tips and industry secrets!