In this episode of The Marketing Mindset, hosts Paul Giannamore and Mat Rogers dive deep into the critical importance of budgeting and forecasting for long-term business success. Mat shares valuable insights into how his father’s business practices shaped his approach to managing financial growth and profit margins. Together, Paul and Mat explore practical methods for planning marketing budgets, setting financial benchmarks, and controlling costs—ensuring a company is always on track for sustainable growth.

This episode covers:

The process of forecasting future business growth
How to set and manage a marketing budget
The importance of controlling net margins to maintain profitability
Real-life applications of budgeting strategies in digital marketing and other business expenses
How to track performance month-to-month and make necessary adjustments

About the Hosts:
Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor with extensive experience in the service industry, Paul brings a wealth of knowledge in business growth strategies and digital marketing, specializing in maximizing value and optimizing business operations.

Mat Rogers: CEO of Lizard Marketing, Mat brings his firsthand experience in digital marketing to help service industry companies manage growth and optimize their marketing spend.

Join us for an insightful episode packed with actionable advice on how to plan for growth and manage your company’s financial future. Don’t forget to like, comment, and subscribe for more tips on growing your business and achieving your goals!