In this episode of The Marketing Mindset, Paul Giannamore and Mat Rogers break down the crucial role of Google Analytics in tracking and improving your digital marketing performance. They explore how business owners, particularly in the service industry, can harness key insights from Google Analytics to optimize their website, improve customer engagement, and boost conversions.

This episode covers:

• The importance of Google Analytics for service businesses
• Key metrics: sessions, bounce rate, pages per session, and average session duration
• Practical examples of improving website performance and setting future growth traps
• How to shift your strategy during off-season demand cycles
• The role of SEO and organic traffic in long-term business growth