In this episode of The Marketing Mindset, Paul Giannamore and Mat Rogers dive deep into the most common mistakes businesses make when managing paid search campaigns. From wasting money on broad targeting to failing to optimize for mobile, they break down practical strategies to avoid these costly errors and improve your digital marketing ROI.

This episode covers:

The dangers of targeting too broad an audience
How to use negative keywords effectively
Why optimizing for mobile is critical to your success
The importance of A/B testing for ad campaigns
How retargeting ads can boost conversions
Properly tracking conversions to refine your marketing strategy

About the Hosts:
Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor with deep expertise in business growth strategies.

Mat Rogers: CEO of Lizard Marketing, Mat brings a wealth of experience in helping service industry companies optimize their digital marketing efforts.