“Boost your fire protection business with effective digital marketing strategies! 🚀 In this interview, Paul Giannamore sits down with Mat Rogers, COO of Lizard Marketing, to explore how fire protection businesses can enhance their online presence and attract more clients. From the importance of SEO and content creation to leveraging AI and contact marketing, Mat shares actionable insights to help your business grow. Recorded at NFPA 2024 in Orlando, Florida. In this video, you’ll learn:
- The significance of SEO in the fire protection industry
- How to start and implement a successful digital marketing strategy
- Overcoming challenges unique to commercial service businesses
- Utilizing AI and content marketing for faster SEO results
- The role of contact marketing in B2B lead generation
- Importance of reviews and customer engagement
- Practical steps to enhance your online visibility
About the Host: Paul Giannamore: Managing Director of The Potomac Company, Paul is a renowned Mergers and Acquisitions sell-side advisor with extensive experience in the fire protection industry. He is known for his expertise in navigating complex transactions and maximizing value for business owners.
About the Guest: Mat Rogers is the Chief Operating Officer of Lizard Marketing, specializing in digital marketing for residential and commercial service businesses. Mat brings a wealth of knowledge on SEO, content creation, contact marketing, and digital strategies tailored to drive business growth.”