Off the Record

Chris Hurn shares his journey into direct response marketing, starting with a Dan Kennedy seminar in the ’90s. In this insightful conversation with Paul Giannamore, Chris reveals how he applied these principles to revolutionize marketing in the finance industry, becoming a pioneer in digital marketing for SBA loans. Key Takeaways:Effective marketing requires multiple touchpoints rather…

Chris Hurn, founder of Fountainhead Commercial Capital, shares his experiences as one of the most active PPP lenders during the COVID-19 crisis. In this candid interview with Paul Giannamore, Chris reveals the challenges of working with government agencies, fighting fraud, and creating money “out of thin air” to save America’s small businesses. Key Takeaways:Fountainhead became…

Chris Hurn, founder of Fountainhead Commercial Capital, shares his extensive knowledge on SBA loans in this insightful interview with Paul Giannamore. Chris breaks down the benefits of 90% financing, 10-year terms, and how these government-backed loans compare to conventional options. Learn why SBA loans are a powerful tool for small business growth and acquisitions.

Experience the unique journey of the Julio twins from educators to business owners. Learn about their early marketing tactics, from snow challenges to community sponsorships. Gain valuable insights on bootstrapping a business while maintaining a steady job. Watch The Julio Twin’s POTOMAC Experience video here    • From PE Teachers to Pest Control Owne…   About the Host: Paul Giannamore: A renowned Mergers and…

In this clip from ‘Off the Record with Paul Giannamore,’ Ben Morgan, founder of Anthem, reveals why digital marketing is outperforming traditional door-to-door sales in the pest control industry. Drawing from his rich experience in both door-to-door sales and digital marketing, Ben shares:The surprising cost comparison between digital and door-to-door marketingWhy online leads often result…

In an age of automated responses and long hold times, the Julio twins took a different path. This Off The Record clip shows how their commitment to personal, immediate customer service became the cornerstone of their pest control business. Hear real examples of how going above and beyond pays off in customer loyalty and business…

In this segment from ‘Off The Record,’ Paul Giannamore shares a recent YPO dinner conversation that sparks a discussion with Andrew Richardson about the challenges of leadership in a pest control business. Key takeaways:

To watch the entire Off the Record Interview with Andrew Richardson follow this link.. “   • From Scrappy Startup to Industry Lead…  “

In this segment from ‘Off The Record,’ Paul Giannamore delves into Anthem’s innovative approach to pest control marketing with founder Ben Morgan. Ben reveals Anthem’s groundbreaking strategies:

In this insightful clip from ‘Off The Record,’ Andrew Richardson, CEO of Saela Pest Control, opens up about one of his biggest business mistakes. He discusses the ambitious development of PestMate, a proprietary software for the pest control industry, and the difficult decision to abandon the project after investing up to $15 million. Andrew shares:

“I had to unplug myself from looking at it as my company, my baby, and start thinking of it as an asset. It just looked like a good time to make a move.” -Brooks Freeman In this episode of Off the Record with Paul Giannamore, Paul sits down with Brooks Freeman, founder of Pest Solutions,…

In this episode of “Off the Record with Paul Giannamore,” Paul sits down with Ben Morgan, founder of Anthem, to explore his remarkable journey in the pest control industry. From his early days in door-to-door sales with Moxie Pest Control to leading Anthem through innovative digital marketing strategies, Ben shares insights into the challenges and…