One Shot

Tech and lawn care might not seem like an obvious match, but Joel Northrup saw the future before most. After scaling and selling his own lawn care company, he set out to solve one of the industry’s biggest inefficiencies: the outdated, slow quoting process. Enter Deep Lawn—an AI-powered platform that’s bringing instant pricing, automation, and…

Success doesn’t come from just working harder—it comes from working smarter. And few people understand this better than Sam Gembel, the CEO of Atlas Outdoor. What started as a side hustle mowing lawns has grown into a powerhouse landscaping and snow management business, trusted across Michigan for its top-tier services. But as Sam shares, the…

Marketing isn’t just about looking good—it’s about building real connections with customers. And if there’s anyone who understands that better than most, it’s Chad Diller. As the CEO of Landscape Leadership, Chad has spent years helping lawn care, landscaping, and tree service companies cut through the noise with marketing that actually works. In this episode,…

From humble beginnings mowing lawns to building one of Charleston’s most trusted lawn care companies, Kyle and Zachary Hudson have taken grit, strategy, and heart to scale their business. In this episode, the Hudson brothers share how they transitioned from working in the field to working on their business, the mindset shifts that fueled their…

Mark Bradley doesn’t just run businesses—he transforms them. From turning a $3 million landscaping operation into a top 100 industry leader to launching Leanscaper, Mark has spent decades proving that systems-driven growth and lean principles are the keys to sustainable success. In this episode, Mark shares his insights on scaling a service business without losing…

In this episode, I sat down with Krisjan Berzins, President and CEO of Kingstowne Lawn & Landscape, to discuss his journey from knocking on doors with a Craftsman mower to leading one of the most successful residential lawn care businesses in Northern Virginia. Krisjan shared how he scaled his business with a relentless focus on…

Private equity—it’s a term we hear thrown around a lot, but what does it actually mean for business owners in the lawn and pest control industries? I sat down with Nick Bartolo to break it all down. From understanding how private equity works to why it’s been so prolific in service industries, Nick and I…

In this episode, we explore M&A strategies for scaling lawn care and pest control businesses with Jordan Cano, Vice President of Mergers and Acquisitions at Senske Services. Jordan shared his approach to building a national platform for service businesses—balancing growth, integration, and the all-important human element. We discussed what it takes to identify the right…

Kirk Crecco’s journey is anything but ordinary. From playing professional basketball in Europe to leading mergers and partnerships at SavATree, Kirk knows how to build teams that win—whether it’s on the hardwood or in the boardroom.In this conversation, we dive into what it takes to scale a service business in a competitive industry. Kirk explains…

Scaling service businesses, navigating private equity partnerships, and transitioning from working in the business to working on it—these were the key topics Brett and I explored at the NALP Elevate Conference 2024 Brett shared his journey from pest control to carving out a niche in bird control, along with the strategic decisions that fueled his…

I sat down with Nick Bartolo, who’s known for his financial wizardry, but I didn’t expect him to bring jokes to the table too! We had a great conversation about making your money work harder for you after a business sale—think tax planning, smart investments, and strategies that don’t involve your wealth disappearing into thin…

Ever wonder how to make pest control exciting? This conversation from Pest World 2024 in Denver, CO, has all the answers. First, Mat Rogers and I explore digital marketing, discussing everything from Google updates to mastering local SEO. Then, I step aside, and Mat continues the conversation with Cassie Krejci, diving into how storytelling and…