The Potomac Company is pleased to announce the acquisition of its client, Saela Pest Control, by Rollins, Inc., marking a significant milestone in the pest control industry. This transaction strengthens Rollins’ market position by expanding its reach across Colorado, Idaho, Kansas, Missouri, Oregon, Tennessee, Texas, Washington, and Utah, adding Saela’s extensive customer base to its portfolio. In January 2024, Potomac also advised on the sale of Saela’s Chicago assets to Rollins, further streamlining Saela’s strategic footprint ahead of this acquisition.
Founded in 2008 by Andrew Richardson, now Chairman of the Board, Saela started as a family-owned business committed to delivering best-in-class pest control solutions for residential and commercial customers. In 2009, Andrew’s brother, Blaine Richardson, joined the company and now serves as Chief Financial Officer, playing a pivotal role in Saela’s expansion and financial strategy. Daniel ODonnal joined the company in April 2010 and now leads as Saela’s Chief Sales Officer and Partner.
Over the past decade, Saela has transformed into one of the nation’s fastest-growing pest management companies, leveraging an innovative multi-channel customer acquisition strategy that integrates inside sales, technician-led sales, and door-to-door marketing. This aggressive growth approach has earned Saela a spot on the Inc. 5000 list of America’s fastest-growing private companies.
Headquartered in Orem, Utah, Saela now employs over 300 professionals and has been recognized as the 23rd largest pest management company on the PCT 100 list. With a reputation for operational excellence, customer-centric service, and innovative marketing, Saela has solidified itself as a premier player in the pest control industry.
President and CEO of Rollins, Inc., Jerry Gahlhoff, commented, “The acquisition of Saela will accelerate our long-term growth strategy and expands our presence in key geographies, including the Pacific Northwest, Mountain West, and Midwestern United States. While Saela will operate as a standalone brand, its service areas are highly complementary to our current portfolio. Saela has established itself as a high-quality, customer-focused business anchored by a strong culture.”
“This acquisition reflects our balanced approach to capital deployment and underscores our disciplined approach to strategic M&A, as we anticipate the transaction to be accretive to earnings and cash flow in the first full year of ownership,” said Kenneth Krause, Executive Vice President and CFO of Rollins, Inc.
“We’re thrilled to partner with Rollins, a world-class organization, to create long-lasting opportunity for our team members. Rollins and Saela are closely aligned in the way we value people, leadership, and customer service, which is why there was no question that this is the right partner for us as we begin this next chapter for Saela,” said Andrew Richardson.
Paul Giannamore and Franco Villanueva-Meyer of The Potomac Company acted as exclusive financial advisors to Saela Pest Control in this transaction.