In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers dive into the critical topic of route density for route-based service businesses. Learn how digital marketing strategies, including local SEO, paid search, and social media advertising, can help increase route density, boost field efficiency, and drive profitability. Discover practical tips and real-world examples to help your business thrive in a competitive market.

This episode covers:
* Importance of route density for service businesses
* Utilizing CRM data to identify dense routes
* Effective use of Google Paid Search for targeting specific areas
* Developing local SEO content for geographic regions
* Leveraging paid social media to enhance door-to-door marketing
* Grassroots Facebook marketing and community engagement
* Emerging trends in digital marketing and local SEO

About the Hosts:
Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor with extensive experience in the service industry, Paul brings a wealth of knowledge in business growth strategies and digital marketing, specializing in maximizing value and optimizing business operations.

Mat Rogers: A marketing expert and CEO of Lizard Marketing, Mat specializes in digital marketing strategies for route-based service businesses, focusing on local SEO, paid search, and social media advertising.

Join us for an engaging discussion filled with actionable insights and real-world examples that can help you maximize route density and grow your business. Don’t forget to like, comment, and subscribe for more expert tips and strategies!