In this episode of The Marketing Mindset, hosts Paul Giannamore and Mat Rogers dive into the current state of digital marketing in the residential services industry as we navigate economic shifts and shrinking consumer demand. They explore the effects of post-pandemic market normalization and offer insights on how service businesses can adapt their marketing strategies to stay competitive in tough economic conditions.

This episode covers:

The impact of economic shifts on marketing demand and consumer behavior
How to adjust your marketing strategy in response to shrinking demand
Real-life examples of managing rising customer acquisition costs
Practical tips for optimizing your website and improving conversion rates
Why it’s critical to benchmark your performance against your own historical data, not competitors
The importance of customer retention and long-term value
About the Hosts:
Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor with deep expertise in business growth strategies.
Mat Rogers: CEO of Lizard Marketing, Mat helps service industry companies across the U.S. optimize their digital marketing efforts.

Join us for a practical discussion on navigating economic challenges and adapting your digital marketing strategies to continue growing your business. Don’t forget to like, comment, and subscribe for more expert insights!