In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers dive into the latest Google search trends for 2024. Discover how to leverage Google’s focus on expertise, authoritativeness, and trustworthiness (E-A-T) to boost your online presence. Learn about the integration of AI tools like BERT and MUM, the significance of voice search, and how mobile optimization can enhance your digital marketing strategy.

This episode covers:
– The importance of E-A-T in SEO strategy.
– AI’s impact on Google search algorithms.
– The rise of voice search and its implications.
– Local SEO trends and best practices.
– The critical connection between local SEO and paid search.

About the Hosts:
Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor, Paul brings a wealth of knowledge in business growth strategies, particularly through mergers and acquisitions. His expertise in navigating complex business transactions and his strategic insights make him a valuable asset to any business looking to scale.

Mat Rogers: A marketing expert and CEO of Lizard Marketing, Mat is well-versed in the latest digital marketing trends and strategies. His hands-on experience in transforming marketing strategies makes him an invaluable source of practical advice for businesses looking to connect with their audience on a deeper level.

Join us for an engaging discussion filled with actionable insights and real-world examples that can help you stay ahead of the competition by adapting your content and marketing strategies to align with Google’s evolving search landscape. Don’t forget to like, comment, and subscribe for more expert tips and strategies!