In this episode of The Marketing Mindset, hosts Paul Giannamore and Mat Rogers dive into the importance of content freshness and consistency in search marketing. Mat explains how platforms like Google, TikTok, and Meta prioritize relevant and up-to-date content, and why maintaining a regular cadence in your content drops is crucial for business growth.

Paul shares a fascinating experiment on using ChatGPT to refresh website content, resulting in a significant increase in traffic. Mat provides practical advice on repurposing old content, localizing information, and creating new material to stay relevant in the eyes of search engines.

Whether you’re a business owner, marketer, or content creator, this episode is packed with actionable insights on leveraging content to improve your search rankings and grow your audience. Tune in to learn how to keep your content fresh, engage your audience, and boost your online presence.

About the Hosts:
Paul Giannamore is an experienced investment banker with a passion for helping businesses grow through strategic marketing and financial management. Mat Rogers is a marketing expert at Lizard Marketing, specializing in B2C marketing for the pest control industry and beyond. Together, they bring a wealth of knowledge and practical advice to help businesses succeed.

Highlights:

The importance of content freshness and relevance
How to use ChatGPT to refresh website content
Practical tips for repurposing and localizing old content
Strategies for maintaining a regular content cadence
Using content to boost organic search rankings and business visibility