In this Masterclass excerpt, Paul Giannamore breaks down the critical decision of how to structure your sale process—and why it’s one of the most overlooked ways to drive better outcomes in M&A.

Continuing the story of the $200M sale of Nomor AB, Paul compares different auction structures—English auctions, sealed-bid auctions, and direct negotiations—and explains why confidentiality, buyer behavior, and leverage determine which path is best.

🔹 When to use one-on-one direct negotiations (and when to avoid them)
🔹 Why more buyers = more competition = better price
🔹 What Sotheby’s can teach you about structuring an M&A deal
🔹 The power of sealed-bid auctions in confidential transactions
🔹 How the right process creates leverage without sacrificing discretion

If you’re a business owner preparing for a sale—or an advisor guiding one—understanding choice of process is a key strategic edge.

Paul Giannamore is a leading expert in Sell-Side M&A, known for helping business owners execute premium exits through smart process design and sharp buyer positioning.