In this episode of The Marketing Mindset, hosts Paul Giannamore and Mat Rogers break down the essential benchmarks for tracking success in digital marketing. They discuss how to track key performance indicators (KPIs) like cost per click, conversion rates, and customer acquisition costs to maximize your return on investment (ROI). With real-world examples, they explain how understanding and interpreting these metrics can drive better decision-making and business growth.

This episode covers:

• The most important KPIs for digital marketing success
• How to track and optimize your cost per click, conversion rates, and acquisition costs
• Real-life examples of improving ROI through proper benchmarking
• The importance of benchmarking your business against itself rather than competitors
• Practical tips for setting goals and improving marketing performance