In this episode of The Marketing Mindset, Paul Giannamore and Mat Rogers discuss how service industry businesses can adapt their marketing strategies amid challenging economic conditions. Covering everything from the impact of consumer confidence and disposable income to shifts in cultural trends and market competition, they offer practical steps to keep your business resilient and ready for growth.

This episode covers:

How rising costs are reshaping consumer spending habits
The role of consumer confidence and economic conditions on sales
Strategies for positioning premium services amid market density
The impact of seasonality on digital marketing spend
Tips for leveraging eco-friendly trends and targeted advertising