Jeremy Ecker: “What can we do differently, marketing-wise or selling-wise, where we’re selling the same thing to the same customer that we sold the day before, but twisting it just a touch to make it pop? That’s the chess match that I’ve been doing for 12 years.” Paul Giannamore sits down with Jeremy Ecker, CEO of Rest Easy Pest Control, to explore his journey from starting out in a family operation to growing a thriving, multi-faceted business in the challenging New York Metro market. Jeremy shares valuable lessons learned from experimenting with pricing models, service frequencies, and customer retention strategies. Whether you’re looking to scale your business, capitalize on market trends, or refine your approach to pricing and service delivery, this conversation offers fresh insights and actionable advice. Recorded at Pest World 2024 in Denver, CO. What You’ll Learn:

• Proven approaches to growing through small-scale acquisitions and integrating new routes seamlessly.
• How adjusting pricing, payment, and service frequency models can improve retention and differentiate your brand.
• Tactics for leveraging digital marketing, local SEO, and Google-based strategies to fuel rapid expansion.
• Insights into the labor market, from recruiting top-tier talent to retaining key employees post-acquisition.
• Practical lessons on overcoming setbacks, seizing opportunities, and reinventing service offerings in a fast-evolving industry.

About the Host:
Paul Giannamore:
Managing Director of The Potomac Company, Paul is a renowned Mergers and Acquisitions sell-side advisor specializing in the pest control and route-based service industries. He provides strategic guidance to business owners, helping them navigate complex transactions, optimize value, and position themselves for long-term success.

About the Guest:
Jeremy Ecker, CEO of Rest Easy Pest Control:
A seasoned entrepreneur who cut his teeth in a family-run operation, Jeremy expanded Rest Easy Pest Control into a prominent player in one of the nation’s most competitive markets. Through inventive marketing campaigns, deft handling of acquisitions, and strategic business models, Jeremy’s approach exemplifies innovation, resilience, and continual adaptation—offering a blueprint for growth-minded entrepreneurs in any service industry.