In this Masterclass excerpt, Paul Giannamore reveals how to introduce competition into your M&A process—without losing control or scaring off buyers.

Reflecting on the $200M sale of Nomor AB, Paul walks through how he balanced a buyer pool of 50+ acquirers—including strategic and private equity firms—by starting with a light touch and gradually formalizing the auction process. Learn how understanding buyer psychology, maintaining optionality, and managing parallel negotiations can lead to the best deal.

🔹 The risks of dealing with buyers one-on-one
🔹 Why even strategic buyers benefit from auction-like processes
🔹 How to guide buyer perception without overplaying your hand
🔹 When to move from informal to formal process steps
🔹 Why real deals are done between people—not companies

If you’re looking to sell your business or advise others on doing so, this clip is a must-watch on crafting a competitive, controlled sale process.