In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers dive deep into the critical concept of return on investment (ROI) as we wrap up the summer season and prepare for the challenges ahead. Mat spills some “digital marketing tea,” sharing exclusive insights from the 2024 season, including surprising data on conversion costs that every business owner should know. Learn how to leverage these insights to optimize your marketing strategies and boost your ROI.

This episode covers:

• Understanding conversion costs: What they are and why they matter
• Real data from the field: Unveiling the range of conversion costs from different markets
• Strategies for optimizing your ROI: Practical tips for reducing conversion costs and improving lead quality
• The impact of Google’s hyperlocal content focus on your digital marketing strategy
• Preparing for 2025: Data-driven insights to set your business up for success