In this episode of The Marketing Mindset, Paul Giannamore and Mat Rogers dive into nine powerful strategies for service industry businesses to outsmart their competitors. From mastering hyperlocal SEO to using sneaky ad tactics, they share practical ways to keep your business ahead of the competition—even when the economy presents challenges. This episode covers:

• Leveraging hyperlocal SEO to stand out in your local market
• The importance of superior customer service as a differentiator
• How to use service guarantees to build consumer trust
• Exploring niche services to find untapped market opportunities
• Reverse engineering competitor ads to gain an edge
• Tactics for targeted advertising that exposes competitor weaknesses
• Dominating local directories and reviews for increased visibility
• Using SEO to directly compare yourself to competitors
• Bidding on competitor brand names to boost visibility