In this Masterclass excerpt, Paul Giannamore takes you behind the scenes of a real-world business valuation and sale process. Back in 2018, Paul met with the CEO of Nomor AB, a Nordic residential and commercial services company based in Stockholm, to determine if it was the right time to sell. Owned by management and Norwegian private equity firm Norvester, Nomor had attracted interest from strategic acquirers and private equity firms alike.

Join Paul as he breaks down the steps of evaluating the asset, understanding the buyer universe, and crafting a valuation range of 1.8 to 1.9 billion SEK (~$200M USD). Learn why a formal auction process was the right move for Nomor in 2019 and how factors like asset uniqueness, scarcity value, and the number of potential buyers shape the strategy for selling a business. Whether you’re an entrepreneur, investor, or just curious about the world of mergers and acquisitions, this deep dive offers valuable insights into the art and science of selling a company.

🔹 What makes an asset truly unique in the eyes of a buyer?
🔹 How do you assess “scarcity value” to drive competition?
🔹 What’s the danger of only having one buyer at the table?
🔹 When does an auction process add value—and when does it risk backfiring?

If you’re a business owner considering a sale—or advising one—this is essential viewing.