In this Moment from our M&A Masterclass, Paul dives into the critical role of leverage in business negotiations. He explains how factors like deadlines, competition, and the appearance of necessity or desire can shift negotiating power in your favor. Paul shares strategies for controlling these dynamics to maximize your position, demonstrating how a well-managed process can transform the perception of leverage. For any business owner considering a sale, these insights are invaluable in securing the best terms and maximizing value.