In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers delve into the transformative power of storytelling in marketing. Learn how Killingsworth Environmental leveraged family stories to drive significant business growth and how these principles can be applied to any business, large or small.

This episode covers:

• The origins of storytelling in Killingsworth’s marketing strategy
• How personal and sentimental stories can enhance brand connection
• Transitioning storytelling methods in a corporate environment
• Practical tips for creating compelling content on a budget
• The role of branding and color choices in marketing