In this episode of The Marketing Mindset, Paul Giannamore and Mat Rogers break down the top 10 strategies that service industry businesses can use to improve their SEO and search marketing performance. From understanding Google’s ranking factors to optimizing for mobile, they cover practical and actionable steps to boost your online visibility. This episode covers: Why localized content is crucial for search rankings The importance of client reviews in boosting your online presence How mobile optimization can impact your Google ranking The power of long-form content and how to implement it Building high-quality backlinks to improve SEO Leveraging voice search and structured data for better results

About the Hosts: Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor with expertise in business growth strategies.

Mat Rogers: CEO of Lizard Marketing, specializing in digital marketing for service industries.

Timestamps:

00:00 – Introduction: The Mexican gives his endorsement of the Marketing Mindset

03:36 – SEO Tip #1: Google’s Ranking Factors and How to Rank Locally

06:05 – SEO Tip #2: The Power of Client Reviews for Google Search

08:25 – SEO Tip #3: Mobile-Friendly Websites – Why They Matter

10:57 – SEO Tip #4: Long-Form Content for Better Search Results

14:11 – SEO Tip #5: How High-Quality Backlinks Impact SEO

17:08 – SEO Tip #6: Voice Search Optimization in 2024

20:15 – SEO Tip #7: Leveraging Structured Data and Schema for Google

23:30 – SEO Tip #8: User Experience – How It Can Make or Break Your Website

26:49 – SEO Tip #9: Fresh and Relevant Content: Why Weekly Updates Matter

29:33 – Final Thoughts: Recap and Actionable Next Steps