In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers dive deep into the concept of Customer Lifetime Value (CLV) and its critical role in driving business growth, especially in the service industry. Learn how to leverage CLV to make smarter marketing and business decisions that can significantly impact your revenue.
This episode covers:
- The formula for calculating Customer Lifetime Value (CLV)
- Why understanding CLV is crucial for business owners at all stages
- Strategies to increase customer retention and maximize CLV
- The importance of digital marketing in enriching CLV
- Real-life examples of businesses leveraging CLV for growth
- How customer acquisition costs (CAC) and CLV interplay in business valuation
*Practical steps to improve customer retention and optimize business operations
About the Hosts:
Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor with extensive experience in the service industry, Paul brings a wealth of knowledge in business growth strategies and digital marketing, specializing in maximizing value and optimizing business operations.
Mat Rogers: A marketing expert and CEO of Lizard Marketing, Mat specializes in digital marketing strategies for startups, focusing on creative and cost-effective growth hacking methods to drive business success.
Join us for an insightful discussion filled with actionable tips and real-world examples that can help you understand and utilize CLV to grow your business. Don’t forget to like, comment, and subscribe for more expert insights and strategies!