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Allan Draper of Proof Pest Control on Successful Door to Door Marketing | Off the Record

Allan Draper is a serial entrepreneur, investor, business consultant, attorney, and host of two successful podcasts, “The Business Growth Podcast” and “The Bug Bux Podcast.” In 2014, Allan co-founded Proof Pest Control, which now operates in eight states.

His consulting work specializes in scaling small businesses and helping entrepreneurs transform an idea into a thriving business. Through a dedicated approach to business analysis, Allan has contributed to the growth and development of startups within a variety of industries transforming them into multimillion-dollar enterprises.

Allan’s latest business, Lizard SEM, provides digital marketing services for the pest control industry and beyond. @allandraper

https://allandraper.com/

https://lizardsem.com/

https://www.potomaccompany.com/

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Produced and Filmed by Verbell Ltd. https://www.verbell.ltd/

Allan Draper OTR Index

0:00 Intro

2:35 Proof Pest Control

4:18 Door-to-Door

12:13 Retention

14:44 Door-to-Door Marketing Deals

18:00 Paying Sales Reps

21:16 Pros & Cons of Door-to-Door

22:16 Door-to-Door vs. Digital

23:16 The Importance of Digital Marketing

25:17 Lizard’s Focus

26:34 The future of Proof

28:50 Allan’s Current Role at Proof

30:25 Allan’s Future Investments

31:47 Credit Monitoring Business

33:19 Training Sales Reps

36:50 Location

39:07 Market Saturation

40:41 Other Considerations

41:46 Important Lessons Allan has Learned

43:51 Outro