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The Marketing Mindset

Stay informed on the latest market trends, transaction multiples, and the intricacies of M&A with The Commentary, authored by Managing Director of The Potomac Company, Paul Giannamore. Join over 10,000 business professionals who rely on Paul’s insights into M&A in the service industry—completely unfiltered.

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  • Navigating Economic Pressures in Service Marketing: Key Insights with Paul Giannamore & Mat Rogers

    In this episode of The Marketing Mindset, Paul Giannamore and Mat Rogers discuss how service industry businesses can adapt their marketing strategies amid challenging economic conditions. Covering everything from the impact of consumer confidence and disposable income to shifts in cultural trends and market competition, they offer practical steps to keep your business resilient and…

  • Top 10 Search Marketing Tips to Boost Service Industry SEO with Paul Giannamore and Mat Rogers

    In this episode of The Marketing Mindset, Paul Giannamore and Mat Rogers break down the top 10 strategies that service industry businesses can use to improve their SEO and search marketing performance. From understanding Google’s ranking factors to optimizing for mobile, they cover practical and actionable steps to boost your online visibility. This episode covers:…

  • 8 Costly Mistakes in Paid Search and How to Avoid Them | The Marketing Mindset on Pest Control

    In this episode of The Marketing Mindset, Paul Giannamore and Mat Rogers dive deep into the most common mistakes businesses make when managing paid search campaigns. From wasting money on broad targeting to failing to optimize for mobile, they break down practical strategies to avoid these costly errors and improve your digital marketing ROI. This…

  • Adapting Your Marketing Strategy: Navigating Economic Shifts and Shrinking Demand

    In this episode of The Marketing Mindset, hosts Paul Giannamore and Mat Rogers dive into the current state of digital marketing in the residential services industry as we navigate economic shifts and shrinking consumer demand. They explore the effects of post-pandemic market normalization and offer insights on how service businesses can adapt their marketing strategies…

  • Mastering Google Analytics: Key Metrics Every Service Business Should Track | The Marketing Mindset

    In this episode of The Marketing Mindset, Paul Giannamore and Mat Rogers break down the crucial role of Google Analytics in tracking and improving your digital marketing performance. They explore how business owners, particularly in the service industry, can harness key insights from Google Analytics to optimize their website, improve customer engagement, and boost conversions.…

  • Mastering Digital Marketing Benchmarks for Growth | The Marketing Mindset | Pest Control

    In this episode of The Marketing Mindset, hosts Paul Giannamore and Mat Rogers break down the essential benchmarks for tracking success in digital marketing. They discuss how to track key performance indicators (KPIs) like cost per click, conversion rates, and customer acquisition costs to maximize your return on investment (ROI). With real-world examples, they explain…

  • Budgeting and Forecasting: Maximizing Growth with Strategic Planning | Pest Control Marketing

    In this episode of The Marketing Mindset, hosts Paul Giannamore and Mat Rogers dive deep into the critical importance of budgeting and forecasting for long-term business success. Mat shares valuable insights into how his father’s business practices shaped his approach to managing financial growth and profit margins. Together, Paul and Mat explore practical methods for…

  • From Bad Reviews to Brand Ambassadors: Handling Karens Like a Pro | Marketing for Pest Control

    In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers explore the powerful role of trust and credibility in driving business success. Mat shares insider tips on how to leverage social proof and customer reviews to enhance your brand’s reputation and boost customer loyalty. With practical examples and real-world scenarios, they discuss…

  • Spilling the Tea on ROI: Optimizing Conversion Costs in 2024 | The Marketing Mindset on Pest Control

    In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers dive deep into the critical concept of return on investment (ROI) as we wrap up the summer season and prepare for the challenges ahead. Mat spills some “digital marketing tea,” sharing exclusive insights from the 2024 season, including surprising data on conversion…

  • Understanding Customer Lifetime Value: Key to Business Growth | The Marketing Mindset

    In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers dive deep into the concept of Customer Lifetime Value (CLV) and its critical role in driving business growth, especially in the service industry. Learn how to leverage CLV to make smarter marketing and business decisions that can significantly impact your revenue. This…

  • Growth Hacking for Service Company Startups | The Marketing Mindset

    In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers delve into growth hacking strategies for small startups, particularly those in the service industry. Learn how to maximize your digital marketing efforts on a limited budget using platforms like TikTok, Meta Ads, and YouTube. Discover the importance of tracking key performance indicators…

  • Maximizing Route Density for Residential Service Businesses | The Marketing Mindset | Pest Control

    In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers dive into the critical topic of route density for route-based service businesses. Learn how digital marketing strategies, including local SEO, paid search, and social media advertising, can help increase route density, boost field efficiency, and drive profitability. Discover practical tips and real-world…