Global M&A Advisor to the Residential, Commercial, & Business Services Industries

What is my company worth?

The Marketing Mindset

Stay informed on the latest market trends, transaction multiples, and the intricacies of M&A with The Commentary, authored by Managing Director of The Potomac Company, Paul Giannamore. Join over 10,000 business professionals who rely on Paul’s insights into M&A in the service industry—completely unfiltered.

Subscribe now to receive the next edition of The Commentary directly in your inbox.

  • Mastering Digital Marketing Benchmarks for Growth | The Marketing Mindset | Pest Control

    In this episode of The Marketing Mindset, hosts Paul Giannamore and Mat Rogers break down the essential benchmarks for tracking success in digital marketing. They discuss how to track key performance indicators (KPIs) like cost per click, conversion rates, and customer acquisition costs to maximize your return on investment (ROI). With real-world examples, they explain…

  • Budgeting and Forecasting: Maximizing Growth with Strategic Planning | Pest Control Marketing

    In this episode of The Marketing Mindset, hosts Paul Giannamore and Mat Rogers dive deep into the critical importance of budgeting and forecasting for long-term business success. Mat shares valuable insights into how his father’s business practices shaped his approach to managing financial growth and profit margins. Together, Paul and Mat explore practical methods for…

  • From Bad Reviews to Brand Ambassadors: Handling Karens Like a Pro | Marketing for Pest Control

    In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers explore the powerful role of trust and credibility in driving business success. Mat shares insider tips on how to leverage social proof and customer reviews to enhance your brand’s reputation and boost customer loyalty. With practical examples and real-world scenarios, they discuss…

  • Spilling the Tea on ROI: Optimizing Conversion Costs in 2024 | The Marketing Mindset on Pest Control

    In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers dive deep into the critical concept of return on investment (ROI) as we wrap up the summer season and prepare for the challenges ahead. Mat spills some “digital marketing tea,” sharing exclusive insights from the 2024 season, including surprising data on conversion…

  • Understanding Customer Lifetime Value: Key to Business Growth | The Marketing Mindset

    In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers dive deep into the concept of Customer Lifetime Value (CLV) and its critical role in driving business growth, especially in the service industry. Learn how to leverage CLV to make smarter marketing and business decisions that can significantly impact your revenue. This…

  • Growth Hacking for Service Company Startups | The Marketing Mindset

    In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers delve into growth hacking strategies for small startups, particularly those in the service industry. Learn how to maximize your digital marketing efforts on a limited budget using platforms like TikTok, Meta Ads, and YouTube. Discover the importance of tracking key performance indicators…

  • Maximizing Route Density for Residential Service Businesses | The Marketing Mindset | Pest Control

    In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers dive into the critical topic of route density for route-based service businesses. Learn how digital marketing strategies, including local SEO, paid search, and social media advertising, can help increase route density, boost field efficiency, and drive profitability. Discover practical tips and real-world…

  • Managing Client Expectations in Digital Marketing: The Marketing Mindset, Residential Service B2C

    In Episode 08 of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers tackle the challenges of managing client expectations in digital marketing. Learn about the common misconceptions clients have when working with digital marketing agencies, the importance of setting realistic expectations, and the critical role of ongoing communication in achieving successful marketing outcomes. This…

  • Big Changes to Google Local Service Ads and Local SEO in 2024 | The Marketing Mindset Episode 7

    In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers dive into the latest Google search trends for 2024. Discover how to leverage Google’s focus on expertise, authoritativeness, and trustworthiness (E-A-T) to boost your online presence. Learn about the integration of AI tools like BERT and MUM, the significance of voice search,…

  • The Power of Storytelling in Digital Marketing: Lessons from Killingsworth | TMM Episode 6

    In this episode of “The Marketing Mindset,” hosts Paul Giannamore and Mat Rogers delve into the transformative power of storytelling in marketing. Learn how Killingsworth Environmental leveraged family stories to drive significant business growth and how these principles can be applied to any business, large or small. This episode covers:

  • Boosting Business with Fresh Content: Mat Rogers & Paul Giannamore on Search Marketing | TMM Ep 5

    In this episode of The Marketing Mindset, hosts Paul Giannamore and Mat Rogers dive into the importance of content freshness and consistency in search marketing. Mat explains how platforms like Google, TikTok, and Meta prioritize relevant and up-to-date content, and why maintaining a regular cadence in your content drops is crucial for business growth. Paul…

  • SEO Secrets Revealed: What Google’s Data Leak Means for Your Service Business | Mat Rogers TMM 04

    In this episode of “The Marketing Mindset,” host Paul Giannamore speaks with Mat Rogers about the implications of the recent massive data dump from Google. They delve into the critical revelations about SEO practices, domain authority, and the key factors that Google uses to rank websites. Mat provides an in-depth analysis of how this data…