In this clip from ‘Off the Record with Paul Giannamore,’ Ben Morgan, founder of Anthem, reveals why digital marketing is outperforming traditional door-to-door sales in the pest control industry. Drawing from his rich experience in both door-to-door sales and digital marketing,

Ben shares:
The surprising cost comparison between digital and door-to-door marketing
Why online leads often result in higher-value customers
How digital strategies can increase your per-service pricing
The long-term benefits of investing in online advertising

About the Host:
Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor with extensive experience in the service industry, Paul Giannamore is known for his deep expertise in business growth strategies. His insightful interviews with industry leaders offer valuable perspectives for anyone looking to expand or sell their business.

About the Guest:
Ben Morgan: Founder of Anthem, Ben Morgan has a rich history in the pest control industry, from his start in door-to-door sales to becoming a leader in digital marketing and customer acquisition. His journey reflects the innovative spirit and relentless drive that define successful entrepreneurs in the service industry.

Join us for an engaging conversation that dives deep into the realities of building a successful business in pest control.
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