Chris Hurn shares his journey into direct response marketing, starting with a Dan Kennedy seminar in the ’90s. In this insightful conversation with Paul Giannamore, Chris reveals how he applied these principles to revolutionize marketing in the finance industry, becoming a pioneer in digital marketing for SBA loans.

Key Takeaways:
Effective marketing requires multiple touchpoints rather than a single, perfect strategy
The follow-up is crucial, with response rates potentially increasing with each subsequent touch
Chris emphasizes the importance of relatability in marketing messages and the power of numbers in execution