In this episode of “Off the Record with Paul Giannamore,” Paul sits down with Ben Morgan, founder of Anthem, to explore his remarkable journey in the pest control industry. From his early days in door-to-door sales with Moxie Pest Control to leading Anthem through innovative digital marketing strategies, Ben shares insights into the challenges and successes of building a thriving business in a competitive market.

Ben reflects on his experiences working alongside industry leaders like David Royce and Jason Walton, the lessons learned from early failures, and the strategies that led to Anthem’s rapid growth. The discussion also covers the evolution of door-to-door sales, the impact of digital marketing on customer acquisition, and the future of the pest control industry.

This episode covers:

Ben Morgan’s early career and involvement in door-to-door sales
The founding and initial challenges of Anthem
Lessons learned from the first year of operation
The importance of route density and the evolving role of door-to-door sales
Transitioning to digital marketing and its impact on business growth
Developing innovative software solutions for sales and customer retention

About the Host: Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor with extensive experience in the service industry, Paul Giannamore is known for his deep expertise in business growth strategies. His insightful interviews with industry leaders offer valuable perspectives for anyone looking to expand or sell their business.

About the Guest: Ben Morgan: Founder of Anthem, Ben Morgan has a rich history in the pest control industry, from his start in door-to-door sales to becoming a leader in digital marketing and customer acquisition. His journey reflects the innovative spirit and relentless drive that define successful entrepreneurs in the service industry.

Join us for an engaging conversation that dives deep into the realities of building a successful business in pest control. Don’t forget to like, comment, and subscribe for more expert discussions and industry insights!