“I had to unplug myself from looking at it as my company, my baby, and start thinking of it as an asset. It just looked like a good time to make a move.” -Brooks Freeman
In this episode of Off the Record with Paul Giannamore, Paul sits down with Brooks Freeman, founder of Pest Solutions, to discuss his inspiring journey from a solo operator to leading a successful pest control business. Brooks shares valuable insights about overcoming early challenges, the importance of benchmarking against competitors, and the pivotal decisions that helped scale his business. From adjusting pricing strategies to streamlining services, Brooks opens up about the lessons learned along the way and what it takes to build a business that thrives in a saturated market.
This episode covers:
Brooks Freeman’s start as a solo operator in pest control
The challenges of scaling a small business and making the right hires
How benchmarking pricing against the competition transformed Pest Solutions
The decision to focus exclusively on pest and termite services
Building a reputation in the community and the power of local networking
The impact of selling his business to a private equity-backed platform
About the Host:
Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor with extensive experience in the service industry, Paul Giannamore is known for his deep expertise in business growth strategies. His insightful interviews with industry leaders offer valuable perspectives for anyone looking to expand or sell their business.
About the Guest:
Brooks Freeman: Founder of Pest Solutions, Brooks Freeman shares his journey from being a solo pest control operator to running a thriving business. His story is one of hard work, strategic decision-making, and a focus on premium service in a competitive market.
Join us for an engaging conversation about the realities of building a business in pest control and the lessons that can be applied to any industry. Don’t forget to like, comment, and subscribe for more expert discussions and industry insights!