Allan Draper and Mat Rogers of Lizard Marketing sit down with Paul in Old San Juan to discuss all things Marketing for PCOs.
Find out more about Lizard at the link below. https://lizardsem.com/
https://www.potomaccompany.com/
What is POTOMAC TV?
Produced and Filmed by Verbell Ltd. https://www.verbell.ltd/
0:00 Intro
3:01 Transparency
4:11 Media Buying
8:43 Growing a Family Business
11:10 Door-to-Door
12:44 Pest Control Software
14:47 Digital Marketing Agencies
15:19 The Structure of Lizard
16:14 PCO Concerns
16:54 Lizard’s Future
18:15 Working with Remote Team Members
22:17 Systems & Processes
25:47 Digital Advertising Marketplace
27:06 The Cost of Conversions
31:11 Helping Clients Connect the Dots
32:48 Proof Pest Control
33:33 Competition
35:50 Marketing Strategy for Pest Control
39:09 Outro
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